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Master of Business Administration (MBA)

School of Business and Technology

Marketing specialization

Prepare yourself to meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing operations. Capella's MBA Marketing specialization is designed to enhance your skills in such marketing-focused areas as consumer behavior, market research, product design and development, and customer relationship management. You will also expand your core business knowledge and skill areas to increase your ability to interact effectively with other disciplines and act as a strategic partner with the corporate leadership team. You will have the opportunity to synthesize and apply what you have learned into a final marketing plan. People who choose this specialization are often pursuing management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms.

The Capella MBA

Go inside the MBA program to explore degress options, meet faculty leaders, and see what sets Capella apart.

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Total Program: 48 quarter credits
Up to 12 quarter credits may be transferred into this specialization
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Next Start Date: April 9, 2012
Credit: $678

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Gain more value from your degree

MBA learners may not take courses associated with any other degree program within the School of Business and Technology or any other school at Capella University while they are enrolled in the MBA degree program.

Expand your educational and career opportunities by choosing one of Capella's degree enrichment options.

  • Expand your career options with additional specializations

    Increase your knowledge and career options by earning multiple specializations as part of your bachelor's or master's degree program at Capella. If you have elective courses in your program, you may be able to use them toward earning another specialization. However, completing additional specializations may extend your total credits beyond the requirements of your degree.

Core Courses (each course 3 quarter credits unless noted)

  • MBA6004 - Foundational Skills for Business Leaders
  • OR
  • MBA6010 - Professional Effectiveness: Stretch, Impact, Reposition
  • MBA6006 - Leading Innovation in the Global Organization
  • MBA6008 - Global Economic Environment
  • MBA6012 - Integrated Global Marketing
  • MBA6014 - Financial Accounting
  • MBA6016 - Finance and Value Creation*
  • MBA6018 - Data Analysis for Business Decisions
  • MBA6022 - Strategic Operations Management*
  • MBA6024 - Organizational Strategy*
  • MBA6026 - The Global Leader
  • MBA6028 - Business Integration Skills*

Specialization Courses (each course 3 quarter credits unless noted)

  • Choose four from the following courses:
  • MBA6112 - Market Research*
  • MBA6114 - Consumer Behavior*
  • MBA6116 - New Product Design and Development*
  • MBA6118 - International Marketing*
  • MBA6120 - Sales and Customer Relationship Management

Taken during the learner's final quarter:

  • MBA6900 - MBA Capstone*
* This course has a prerequisite. Contact an enrollment counselor for more information.

Course Descriptions

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Learn more about our related specializations:

PhD

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Come and be a Capellian...

November 22, 2010Patricia I can't imagine a better learning environment online, other than the one that Capella University offers. I am so happy to be one of many "Capellians". Please don't miss out on the best learning experience of your life that will help to build your future...

Perfect for Busy Professionals

November 22, 2010Mary This program is perfect for people who are trying to juggle work, family, and school. The courses are designed so that you have the entire week to work on your school work. You don't have to be in class on one scheduled day like in a brick and mortar school. You can be "in class" when it fits YOUR schedule, even if its the middle of the night. I love Capella University, BUT, I would not recommend this program for any one straight out of high school. You don't get the same face-to-face interaction with your classmates as you do in a brick and mortar university. If you need the social interaction a classroom gives you, this program probably won't work for you.

I never thought I could do it

November 27, 2010Julie I can't say enough great things about my two years in the MBA program at Capella. I really saw the need to get my MBA and chose Capella to do so because I liked that it was project based not test based. The professors have a real passion for what they teach and really know what is going on in the world around them. The schedule is flexible and the entire school really seems to care. For all of you considering this school you are looking at something wonderful from the academic advising staff who are right there with you to some of my favorite professors, Cheryl Bann, Susan Lennox, Joseph LeVesque, Al Salinas and Lynn Szostek. Although this is an online environment I could pick up the phone and call these professors and they would answer any questions I had. Not to forget the wonderful staff at Career Services, especially Melody. They offer some excellent seminars and advice. Go ahead & sign up, you have nothing to lose.

Truly wonderful MBA Program

April 1, 2011Jeff I got my MBA with Marketing Specialization 3 1/2 years ago from Capella, and my career took off literally months into my degree and has continued ever since. I attribute that advancement to what I was learning and directly apply to my job. Literally, my salary has grown significantly as a result of several promotions, and personally/professionally I think and communicate more strategically not just at work, but all aspects of life. Capella is unlike any other education I've had before. In bricks-n-mortar schools, you can go to the lectures, glance over some readings, and take a test or BS your way through a paper. At Capella, you have to read, at least I did, end-to-end. Then you write, write, write. As a requirement, you have to read and respond to your other classmates. So you actually get to know these classmate better than I've ever known classmates in my undergrad. Meeting people at graduation, then, was then that much more exciting!!!

A dream come true

January 11, 2011Philip I always wanted to attent graduate school, and now I am a graduate student in Business at Capella University. I am enjoying the MBA Programn tremendously and I am gaining tremendous knowledge about business as it relates to the world around me. I love the Scholar Practitioner Learning Model with the interactive learning and the opportunity to gain valuable connections with faculty and learners alike.

Question

December 4, 2011Judy How long will it take to complete this degree program?
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